Franco Ieraci | Latest 5 Digital Marketing Trends for the New Year 2017

2016 was a big year in digital marketing. Mobile use continued to grow. We now have more data about what types of customers are using what platforms, and when. Social and mobile messaging apps offered new and different ways for businesses to reach customers. And search engine optimization, directory listings and online reviews played a larger role in getting businesses to show up in search results.

As the ways businesses can reach customers, analyze data and target results continue to evolve, marketers must constantly keep up with trends to stay in-the-know and get the most out of their marketing efforts. 

 1. Cross-device marketing optimization

 Cross-device marketing optimization comes down to knowing your customers and how they are using different devices. While mobile use continues to grow, that doesn’t mean businesses can or should forget about laptops, desktops or tablets.

Younger customers, and people looking for immediate information (“near-me” searches) are likely searching from a mobile device, while older demographics and those doing more in-depth research about a product, service or company may be accessing information from a laptop, desktop or tablet. Businesses should use customer demographics, analytics and insights about the customer journey to get the most out of cross-device optimization.

Vivial recently updated our own website to help us better leverage our understanding of this trend. Visitors accessing www.Vivial.net on a laptop or desktop computer will experience a much different look and feel than visitors coming from a mobile device. By doing this, we are able to give laptop/desktop users access to more detailed information about our products, services and resources, while our mobile-friendly site provides clickable links to what people are looking for most, such as how to contact us and how to get started using our tools .

 2. Darwinian advertising

This may sound like something straight out of science fiction, but it’s actually nothing new. The use of artificial intelligence (AI) algorithms have been used by Google AdWords to associate the user search query with advertiser keywords.

What marketers can expect to see from this trend in 2017 is AI algorithms being used beyond words to optimize other creative components like colors, fonts and copy. Reactions and real-time feedback from customers will play a huge role in this “survival of the fittest” digital advertising concept.

3. Facebook Live video

Much has been written about Facebook Live since it was introduced earlier this year. And with good reason: Facebook knows that users watch 100 million hours of video every single day. Now Facebook gives users a way both watch and stream live video on their own social media platform.

Facebook Live is an easy-to-use tool for businesses of all sizes to increase engagement with their followers. These videos can be a great compliment to an existing social media strategy by putting a face with the brand and giving users a better understanding of products and services. Businesses can use Facebook Live to broadcast events in real time, demonstrate how-tos, and give a “behind the scenes” look at the people behind their company.

4. Mobile messaging apps

Mobile messaging apps like Facebook Mobile Messenger, WhatsApp, Snapchat and WeChat are seeing huge growth. And mobile messaging, just like mobile use overall, is especially high with the 18-34 age demographic.

While mobile messenger apps at this time don’t have the opportunity for paid media opportunities, businesses are starting to catch on to this emerging channel and coming up with creative ideas to incorporate mobile messaging into their marketing strategies. Examples of this include retailers providing product recommendations and taking orders directly through the app, and service providers allowing customers to use mobile messaging apps to schedule and check-in to appointments.

5.Conversion rate optimization (CRO)

Many companies are already doing a form of conversion rate optimization (CRO)—a fancy term for tracking how many visitors to a site convert to customers. As businesses continue to try and get the most out of their marketing budgets, CRO will become increasingly important to generate more sales without investing money on “fluff.” Read More ....

                                                                                               

Franco Ieraci | Latest things about Digital Marketing

The traditional offline marketing campaigns are not as effective as they were before. In the last couple of years the number of time people spend online doubled, what made us, ClickSeoMarketing Reviews think about how to reach the customers that are spending more and more time online. What type of marketing campaign will touch them?

Digital marketing is such a wide-ranging term, and many people describe it differently. Marketing is generally defined as connecting your company to the audience, creating a “right place and right time” for that to happen. Nowadays the “place and time” where the audience is present is on the internet, at all times.

Franco Ieraci understands that digital marketing is the integrated process and services to attract, engage and convert customers online as well as to construct and maintain relationships with them via online activities. The broad definition, digital marketing can also be defined as:

- The promotion of products or brands, utilizing forms of electronic media;

- Every form of advertising delivered through digital channels, that facilitate the exchange of ideas, products and services, satisfying both sides;

- The process that helps brands understands and disclose the performance of marketing programs in real time;

- The online method of influencing the audience to take an action.

In a time where the customer has a greater control on what they see and when they see it, and with such a large definition, maybe it's easier to define what exactly electronic media is. For ClickSEOMarketing Reviews, it goes from the obvious email, websites and social media, to mobile phones, electronic billboards and digital television or radio. By using this objectives of digital marketing can be achieved, via right use of digital media, companies generating sales, reach the right audience, engage with them and motivate them to take action.

Why Digital Marketing is important?

The web is in a constant growth, with more and more people are connecting every day. The public access the internet looking for information about products, services or locations, answers for their questions, for business contacts, available jobs, and much more! Since cell phones and tablets can connect to the internet, it has become impossible to escape consumers as they have access to information any time and place.

ClickSeoMarketing Reviews believes that this instant and the easy form to receive information is what make the digital marketing so imperative. Gone are the days when all people know about your company, products or services came from you and involved only what you wanted them to know. Now the consumer look for reviews of other clients, employees and competitors, complaints specially, and any trace of a bad image they can find can cut the communication with your brand right there.  

Companies need to understand that the consumer want brands they can trust, companies that comprehend them and a communication personalized and significant. Franco Ieraci  says that the success of many small business that create a name for themselves online and have the total of their work is in the web is the personalized communication and the concern of always having in mind who the client is and what he wants.

Franco Ieraci bring some other motives for why you need the digital marketing strategies:

1.  You have no strategic goals online. You need to know what you look for before start searching for it, making it clear what you want to achieve online, if that is gaining new customers or building deeper relationships with existing ones. It can be both, but it needs to be defined. Your company needs to know where to put the resources according to ClickSEOMarketing Reviews;
2.   You need to understand your online marketplace, since the dynamics are different from other Medias. You also need to devote enough resources to digital marketing, even if you only want to maintain the client you already have. Remember, the internet, especially the social media, have opened many opportunities and showcased different options for any kind of product or services.
3.   You need to know your customers as well as have a powerful online value proposition. Engage with your public, respond their questions, help resolve their problems, this will make them see how much you care and will encourage existing and new customers to stay loyal.
4.      You're not integrated. You need to use every media to actually be considered as a integrated company. To ClickSeoMarketing Reviews digital media works better when integrated with traditional media and response channels.

Benefits of digital marketing

If after all the reasons Franco Ieraci gave you to organize your digital marketing campaigns you still can’t see how it can help you, maybe seeing all the benefits it brings to your brand will close the deal.

1. The use of digital marketing campaigns will definitely increase your website traffic, especially if you have an attractive content, says Franco Ieraci .
2. You can see the exact number of people who have viewed your website’s homepage, how many pages they visited, what device they were using, where they came from, amongst other data. This will also help you to prioritize the channels that you spend time on, says ClickSEOMarketing Reviews.
3.    By using the strategy of attribution modeling you can identify trends in the way people research and buy your product. The tactic combines the right tools to trace all of your sales back to a customer’s first digital touch point with your business, and it will help in future decisions about your marketing, like which parts needs or deserves more attention. 
4.    Your contact with the costumer can be faster and more efficient.
5.    Another important benefit, says Franco Ieraci, is the ability to connect with mobile customers, by having a dominant online presence that is optimized for smartphone and tablet users can influence buying behavior.
6. The best way of increasing your revenue is to increase your digital outreach, and with all the data that the digital marketing provide it is easier to predict and realize the ROI data.
7.    Digital marketing also provides a faster time to analyze the data and adapt easily to any situation. Observe the trends and the actions that real people are taking and make the modifications that seem fit.
8.   The competition is bigger, but even a small business with a solid digital marketing strategy can compete with a larger company.
9.    The development of an online marketing strategy can be done for very little cost and even replace costly advertising channels.
10. A website with quality content that thinks about the customer wants and needs will provide significant value and lead generation opportunities says Franco Ieraci.
11.   Your brand can be seen anywhere in the world, giving you a greater exposure.
12. The engagement of the clients with your brand will also increase. With digital marketing you can encourage your clients to take action, visit your website, read about your products and services, rate them, buy them and provide feedback according to Click SEO Marketing.  

What does digital marketing consist of?

But what exactly make the digital marketing? To ClickSEOMarketing Reviews, first, digital marketing does not differentiate between inbound (helpful and attractive content) and outbound (marketing message that appears regardless of whether it’s relevant or welcomed) methods, therefore consisting on both.

With that fact in mind Franco Ieraci listed what are the tools and techniques utilize for digital marketing, such as SEO, PPC, SMM, email marketing, affiliate marketing, content marketing and online reputation management. The first three are the most important and know techniques.

• SEO is the search engine which shows what is most relevant to users, so this tool is used to get traffic from the free, organic, editorial or natural listings on search engines. To a perfect use you need:
• -       SEO friendly URLs,
• -       relevant titles in every page of the website,
• -       make the content specially for users and include keywords at every 100 words.
• Motives to use the tool:
• -       facilitate the views on the website,
• -       improve your competitive edge,
• -       expand the target audience and customer base,
• -       is low cost and long term standing,
•        it is done with a free traffic, specific target, but a  global reach,
• -        improvement on sales and the fact that results can be measured.
• Like everything else it does have a downside:
• -       the sites can never be indexed by the search,
• -       domain age plays a role in the position of the page in the searches,
• -       it is harder and more time consuming,
• -       high competition on a keyword makes more difficult to get the tag,
• -       takes time to see results, since is an ongoing process.
• The PPC or pay per click technique is an online advertise sponsored. The user only needs to pay the ad if a user clicks on it. Motives to use the tool:
• -       has a fast response, can even bring visitors in  few hours,
• -       it’s a path for search engine optimization,
• -       yield highly profitable results,
• -       easy implementation.
• Like everything else it does have a downside:
• -       it only focuses on selected keywords, and can miss the wholesale of the traffic,
• -       there is no guarantee and the competition is heavy,
• -       not so trusted, being affected by click fraud,
• -       it can be expensive, since you pay even without sales and because of the bidding war, since competitive keywords demands higher bids,
• -       it is complicated and restricted to text and image ads,
• -       traffic will stop if u stop the payment.
• SMM or social media marketing is the utilization of social media as an instrument on communication. Motives to use the tool:
• -       better targeting and increased visibility since people are online in a great part of the time,
• -       return on the investment,
• -       content promotion,
• -       helps with PR when done right, create and maintain relationships,
• -       cost effective.
• -       do a market research organizing the public and showing which exact channel works better,
• -       support the traditional campaign.
• Like everything else, it does have a downside.
• -       can ruin your reputation,
• -       it is more time consuming,
• -       risk of negative comments,
• -       everything is public.
• ClickSeoMarketing Reviews remembers that there are other ways to work with digital marketing, like the content marketing. This is done by creating and promoting content to generate brand awareness, traffic growth, lead generation, or customers. However for the affiliate marketing you receive a commission for promoting someone else’s products or services on your website. The marketing automation is software to make the marketing actions more fast and mechanizing.
• The last two are used for so long but still hold the results as said to Click SEO Marketing. The email marketing is used as a way of communicating with their audiences for years. It is used to promote content, discounts and events, as well as to direct people towards the business’ website. Online PR is securing the online coverage that you will get with digital publications, blogs, and other content-based websites.

Last details on digital marketing

According to Franco Ieraci there are a lot of tools and different techniques to organize your digital marketing campaign. Some tools are fast to show results but most of them will require a longer time for you to see the results. However, it all depends on the balance and effectiveness of your digital marketing strategy. It can take longer if you spend a long time building the identity of your consumer or identifying the needs of your audience, creating a quality content to attract and convert them.

ClickSeoMarketing Reviews prefers to stay on the organic part of the search engines; however, the results on it are likely to be seen within the first six months. If you want something faster than always prefer paid advertising, but that depends on your budget. For a short budget, maybe focusing on the inbound techniques like SEO, social media, and content creation is more effective. With the inbound marketing, you need high quality content that your audience will want to consume, and the only investment you will need is your time if you are not planning to contact someone for the work. This all presuming that you already have a website. Nevertheless using the outbound techniques, you will need a bigger budget, since online advertising is definitely more expensive because of the bids to appear at the top of Google’s search results for keywords associated with your business.

For ClickSeoMarketing Reviews in the end, it is all worth it if your company prosper and your client is satisfied.

Franco Ieraci – The Most Demand in Digital Marketing Skills for 2016

The process of controlling and managing your personal and business results on search engines is called reputation management. Franco Ieraci is an online reputation manager who keeps a track of every individual and brand on the internet, and promotes positive content related to a particular individual or business, while pushing down the negative information on search engines, with an objective to make one’s online presence strong.

The main role of a reputation manager is to address the negative and harmful content for any business on the internet and use positive links and feedback to boost the positive information online. Franco Ieraci can also look for potential warning signals to reputation problems.
The concept was originally a public relations expression with the intend to broaden relations with public not using the traditional media, but with the expansion of the online and social media, the term helped many companies to maintain their online presence. 

Lead Generation

Franco Ieraci is a “powerhouse” in lead generation, the marketing technique intended to stimulate and catch the interest of the public to a specific product, brand or service. The objective of this kind of strategy is to increase sales pipeline, or for the purpose of list building, e-newsletter list acquisition or for sales leads.

The leads generation is all the information a brand can receive about their consumer, the contact, the demographics, etc. It creates the base to what public is interested in a specific product or service, and this information defines how to do marketing of items and increase its sales.

In lead generation market, we can find three types of leads. The sales leads have the information about public demographic, data like income, age, household income, psychographic, etc. The other type is the marketing lead, which are brand-specific, and generated for a unique advertisement offer. The last one is the investor lead, close to the sales lead, it identifies the potential of interest of a person or a company in participating in an investment, which are generated through investment surveys, investor newsletter subscriptions or through companies raising capital and selling the database of people who expressed interest in their opportunity. The leads can use various sources or activities, but now a days often uses digital channels.

Digital Marketing

Digital marketing is nothing more than the marketing utilizing digital technologies. It is the promotion of products or brands, utilizing in various ways. The difference between the digital marketing and the normal marketing is the utilization of online media and the use of channels and methods that allow an organization to analyze marketing campaigns and understand what demographic strategy works for a particular product.The facility of digital marketing is that it can monitor what is being viewed, said and bought. It also monitors what kind of campaigns work and doesn’t work and what channels are best for each product. It includes wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards and digital television and radio channels.

Franco Ieraci utilizes the digital marketing tools, such as, search engine optimization (SEO), search engine marketing (SEM), social media optimization and email marketing to increase his clients results.

Building Brand Awareness

No one understands the best way to build brand awareness better than Franco Ieraci. To create a brand that the customer is aware of and identify with your need of strong presence in the social media channels as also defined in the traditional methods. To ensure your product gets best visibility possible you need every step. The consumer needs to know who you are and if your product achieves his expectations. You need a good feedback and proper use of  all the online marketing tools.  

The way to have a strategy to brand awareness currently is to organize a multi-faceted approach to improving brand engagement with all the customers, especially since more than 70 percent of buying clients define their experiences on how they were treated. It helps to do out of the box actions like sponsor public events, as charities or games, where your brand or product will be prominently in display. Also may be needed to work on display your product in an obviously way in every store, this is the most fundamental way to increase the awareness of a brand.

Franco Ieraci works with the idea that the action of building brand awareness depends on your relation with the clients. Not just at the time of the sales but before and after. You need a good reputation, a worthy product and a strong social presence for the before sales, but the after sales is as important. Do a follow up, listen to your customer about the product and the treatment at the time of the sales, the social media is a great way to reach them.   

Linkedin Lead Generation

 For Franco Ieraci using LinkedIn for lead generation is a tactic that he believes in. For him the clients with more success are the one that utilize LinkedIn as a unique opportunity to contact not just clients but partners too. Linkedin can’t be used like an extra channel. You can create new and unique content for this social media or re-utilize the ones you already publish in other channels, but you need to utilize it. Every time you post something your contacts will receive a notification telling them that you are there and that your products or services are for sale.

Through LinkedIn's platform you do not have any restrictions on promotional content, and you have full control of what you post there. Have a good strategy at the time of posting and do not spam the readers with too much promotional content. Franco Ieraci also talks about the utilization of groups discussions to promote your brand. There are discussion groups on LinkedIn with an already targeted public and for every niche imaginable. You can utilize them as an opportunity to grow your brand and to give and receive feedbacks from your customers, since these groups are full of people looking for support and answers.

Online Marketing

Online marketing is the techniques, methodology and set of tools that we use to promote brands, people, products and services through the online channels. It is almost the same as digital marketing, and is also known as Internet marketing, Web marketing, or search engine marketing (SEM).

Franco Ieraci puts the difference of digital marketing and online marketing as: the first one can be defined as set of marketing processes utilize by marketing procedures that uses all types of digital channels, platforms and devices even when they are not online, using all channels available in the digital media, such as Web sites, Social media platforms, Banner placement, email marketing, mobile marketing, SEO, pay per click campaigns, Web TV, SMS, billboards and anything else with a digital foundation. Digital marketing is online marketing but it uses more channels to reach people. The second one uses real time live internet for promotion and to get information.

Franco Ieraci remembers that the difference between online marketing from the traditional one is that the online form can deliver benefits such as growth in potential with reduced expenses, better control of your reputation and public, since you can know who they are utilizing tools for, improved customer service and competitive advantage.

Franco Ieraci | B2B digital marketing roundtable discussion: A review

Prolific North brought together half a dozen leading B2B marketers and entrepreneurs to discuss the role of digital marketing and engagement in the B2B environment. The session was co-hosted by the leading global B2B agency Stein IAS and the discussion was anchored around the results of the agency’s Digital Marketing Maturity Index.Joining the roundtable group were Charlotte Commarmond, Ingredion marketing director for Europe, James Lawton-Hill, head of marketing at Optionis, Manoj Ranaweera, the founder of tech platform UnifiedVU, Matt Hicks, a global B2B communications manager and Mike Doodson, Brother’s digital marketing manager.

Tom Stein of Stein IAS flew in from New York to join the session with two of his colleagues from the Bollington office, Craig Duxbury and Marc Keating, completing the round table line-up.

Following a two-year courtship, in 2015 Cheshire-based IAS merged with Stein based in New York and the enlarged agency has subsequently opened new operations on continental Europe, China and an office in San Francisco.

The agency’s Digital Marketing Maturity Index (DMMI)was published after over 3,000 global chief marketing officers responded to the online survey comprised of just 12 questions. The DMI itself is predicated on a Google statement that around 70% of the buyer journey is complete before a buyer embarks on a purchase. This the agency felt, was worth fleshing out in more detail and with the B2B sector specifically in mind.Stein IAS director Craig Duxbury offered some light-hearted comparisons between the San Francisco office and Manchester suggesting both cities shared a long history of ‘tech firsts’…

There are four main tenets to the Index:

• Reach and attract
• Engage
• Nurture and convert
• Analyse and optimize

Most digitally savvy companies are also customer obsessed

The most striking conclusion of the research was that brands (companies) typically fell – usually unknowingly  – into three main camps in their approach to their own brand management: they were generally either brand focused (on their own brand), customer focused or customer obsessed. And the startling fact to emerge from the research was that typically the higher up the digital marketing index a brand was, the more to the right – i.e. customer-obsessed rather than other focuses – the companies were likely to be.

Other findings unearthed were that many brands are often surprisingly poor at web optimization and that many companies are still much focused and consequently more successful at prospect targeting than they are at actually nurturing and converting said leads.

Duxbury also noted that their experience of working with US and European headquartered companies showed several instances of a disconnect between the companies’ HQ communication and engagement with the rest of those company’s global operations and that corporate communications still often operates in more of a silo and can be remarkably quite distinct from those companies’ digital and marketing activities. This cultural/physical issue could also be seen in the relationship between IT and the companies’ central buying bases which too often see a further disconnect between these bases and the outlying operations whose web, IT and subsequently sales needs and leads can be quite different. Read More ....